Alibaba's AliExpress tests Elite VIP membership to take on Amazon
AliExpress is piloting an invitation-only VIP program called Elite for shoppers who spend more than $800 a year on the platform. The test runs in Australia, the U.K., Germany and Spain, with more European markets and South Korea planned next month.
- Elite membership is invitation-only
- Entry threshold is over $800 in annual spending
- Pilot covers Australia, the U.K., Germany and Spain
- More European markets and South Korea planned next month
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