AI Greta Garbo stars in SKF ball-bearing ad as heirs weigh a film comeback

Greta Garbo's heirs have allowed an AI version of the Hollywood legend to appear in a 99-second advert for Swedish ball-bearing maker SKF — her first moving-image performance since her death. Relatives say they would not rule out casting AI Garbo in a film role.

• The 99-second SKF spot is Garbo's first moving-image appearance since her death
• Her likeness was built from text prompts on Seedream and Nano Banana Pro, not photos, due to copyright
• A human actor performed the role with the AI-generated appearance overlaid; her voice came from an early film recording
• Garbo's heirs control rights to her voice, name and image and call their partnerships 'very discerning'