AI agents for merchants become new payments battleground

At Global Fintech Fest 2026, five major Indian B2B payment platforms presented AI agents: BharatPe on Google Cloud's Gemini Enterprise, PayU's Agent HQ, Cashfree's Relay, Razorpay's RAY on WhatsApp with IndusInd Bank, and Pine Labs' agentic purchase for L&T Finance. The agents recover failed payments, dispute chargebacks, and conduct transactions; Cashfree estimates potential recovery of up to ₹20,000 crore annually.

Inc42 Open source

AI agents for merchants become new payments battleground

BharatPe launched agent on Gemini Enterprise, working with 60+ systems
Cashfree estimates up to ₹20,000 crore lost sales recovered annually
Cashfree's Relay available to all merchants; Agent HQ and Agent Studio in early access
Pine Labs showed agentic iPhone purchase when price dropped 40%

#BharatPe#PayU#Cashfree#Razorpay

AI agents for merchants become new payments battleground

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