Booking.com launches Lola, an AI travel booking agent

Booking.com has introduced Lola, an AI assistant that recommends and books hotels, restaurants, events and full trips using live availability and pricing. The service is free, while Plus ($5/month) and VIP ($25/month) subscriptions add up to 15% hotel discounts and a personal concierge.

• Lola books hotels, restaurants, events and trips in one conversation
• Plus costs $5/month, VIP $25/month with 12-month commitments
• Partners include KAYAK, Priceline, Agoda, OpenTable, SeatGeek, CLEAR
• Subscriptions offer up to 15% off 4- and 5-star hotels and OpenTable Gold