Google rolls out google.com/goto redirects for Search results in the US

Google has introduced google.com/goto redirect wrappers for organic Search result links, with the rollout reported as near-complete in the US by late August 2026. The change does not affect rankings but can break analytics and SEO tools that fail to follow the redirect to the final URL.

• Rollout near-complete in the US by late August 2026
• Google calls it a long-standing anti-abuse measure
• Search Console groups data by final URL after redirects
• Rank trackers and SERP APIs may return the wrapper URL