Adobe: AI-assisted shopping to jump 130% this holiday season

Adobe expects AI-assisted online shopping to rise 130% during the holiday season, driven by chatbots such as OpenAI's ChatGPT. The company says chatbots will increasingly influence what people buy online.

• Adobe forecasts 130% growth in AI-assisted holiday shopping
• Chatbots like OpenAI's ChatGPT drive the trend
• Forecast covers online purchases during the holidays