Ex-Microsoft vet: Xbox can't be both a platform and a publisher

Former Microsoft employee Jon Kimmich criticized Xbox's strategy, saying the platform is being diluted between publishing and console. He argues Project Helix will be the final test — if the console merely launches Steam, the Xbox platform is doomed.

• Kimmich: Microsoft Gaming may grow while the Xbox platform withers
• Criticism of 'This is an Xbox' campaign: it failed on timing and execution
• Project Helix is the key test: the console must be the reference device
• Without its own platform, Xbox becomes a suite of services for third-party stores