Oura IPO filing names Apple, Google and Samsung as competitors

In its IPO prospectus, Oura named Apple, Google and Samsung among rivals in wearables, while holding about 74% of global smart ring shipments in the first half of 2025, per Omdia. Its 3.6 million rings sold in the 12 months to June 30, 2026 were only about 2% of global wearable shipments.

• Oura holds ~74% of global smart ring shipments; Ultrahuman and Samsung ~9% each
• Oura's US share rose to ~85% by end-2025 from 63.3% in 2024
• Oura's $5.99 monthly membership accounts for 20% of revenue
• 37% of new Oura members wear another wearable alongside the ring