Amazon lets third-party stores offer free Prime delivery at their own checkout

Amazon rolled out a logistics update letting independent online stores list free fast Prime shipping directly on their own checkout pages. Shoppers no longer need to sign into an Amazon account — membership is verified after the order, while merchants keep their checkout, support and return policies.

• Prime delivery appears on third-party checkouts without an Amazon login
• Shoppers pay via Apple Pay, Shop Pay or a regular card on the store's site
• Early merchants saw over 40% of eligible orders ship via Prime
• Sellers get a 15–25% discount on fulfillment fees before the holidays