Musinsa builds its AI platform through business teams, not engineers

South Korean marketplace Musinsa drives AI adoption by having field teams rework their own processes with LLMs, while engineers only provide guidance. The 29CM AI chat agent handles about 25% of customer inquiries, and in-house development cost a third of outsourcing.

• 29CM's AI chat agent handles about 25% of all customer inquiries
• In-house development cost a third of outsourcing and took a quarter of the time
• Goal is top-tier visual AI tech by the first half of 2027
• Teams set quantitative targets, cutting tasks from 270 man-hours per week to three