Pine Labs partners with Google Cloud to bring agentic commerce to merchants

Pine Labs has partnered with Google Cloud to expand agentic commerce to merchants, using Gemini AI to build tools for customer engagement, payments and operations. The company is developing an AI ads agent for Google Search, YouTube and PoS terminals, plus a multi-agent platform called Jarvis, with its P3P payments protocol already live on UPI ReservePay.

• Pine Labs is building an AI ads agent for Google Search, YouTube and PoS machines
• Multi-agent platform Jarvis on Gemini Enterprise will manage programs and support
• P3P protocol is live on UPI ReservePay, with cards, wallets and EMI to follow
• Grantex governance infrastructure will make transactions auditable and compliant