Apple 'Surprise and Shine' event: iPhone 18 Pro, AirPods 5, Watch Series 12, Ultra 4, iPhone Duo

Daring Fireball analyzes Apple's September 'Surprise and Shine' event: iPhone 18 Pro, AirPods 5, Apple Watch Series 12 and Ultra 4, and the foldable iPhone Duo were announced. The entire presentation, including intro mini-films, was shot on unreleased iPhone 18 Pro. It was John Ternus's first major appearance as new CEO.

• Presentation shot on iPhone 18 Pro, as previous year on iPhone 17 Pro
• Announced iPhone 18 Pro, AirPods 5, Watch Series 12 and Ultra 4, iPhone Duo
• Ternus presented 'intelligent personal hub' concept based on iPhone
• Tim Cook's finale opening referenced 'Skyfall', handing role to Ternus