Amazon opens seller tools to outside AI agents, starting with Anthropic's Claude

Amazon unveiled a plugin that lets sellers run their Amazon business from Anthropic's Claude or Amazon's Quick assistant, checking inventory, adjusting prices and updating listings without opening Seller Central. Setup takes about 60 seconds with no coding, and the plugin is in beta in U.S. stores. Amazon says roughly 90% of sellers already use outside AI.

• Plugin connects to Claude in about 60 seconds with no coding
• Sellers approve each agent action before it runs
• Beta live in U.S. stores, international expansion to follow
• Every primary seller gets 12 months of Amazon Quick Plus free