Malaysia Finalising Rules For Cross-Border E-Commerce Platforms

Malaysia's MCMC is working with the trade and finance ministries and customs to finalise a regulatory framework for cross-border e-commerce platforms. The goal is to level the playing field for local businesses and protect consumers, though the terms and effective date have not been announced.

• MCMC already holds licensing powers over e-commerce platforms in Malaysia
• KPDN is studying how cross-border marketplaces should be regulated
• The move follows local retailers' complaints about Pinduoduo's low prices
• Product safety enforcement stays with the relevant product authorities