Survey: 67% of iPhone 18 Pro Buyers Upgrade Due to Aging Devices

A survey of 4,000 US consumers shows strong demand for the iPhone 18 Pro and Pro Max, with 67% citing the age of their current iPhone as the main reason to upgrade. The Pro and Pro Max models account for 53% of buyers, with 32% choosing the Pro Max. The first foldable iPhone, the iPhone Duo, drew 14% interest.

• 67% of 4,000 US respondents upgrade because their iPhone is old
• iPhone 18 Pro and Pro Max account for 53% of buyers; 32% pick Pro Max
• The foldable iPhone Duo drew 14% interest among respondents
• iPhone 18 Pro and Pro Max launched on September 18, 2026