'RAMageddon': memory crunch adds £100 to the price of iPhones

A memory chip shortage driven by AI datacentre demand pushed Apple to raise prices on all iPhones by £100, including older models. Samsung and Google added up to £80 to their flagships, while memory prices are up more than 300% year on year. IDC expects worldwide smartphone sales to fall almost 17% this year, the steepest drop on record.

• Apple raised prices on all iPhones by £100, including older models
• Memory prices are up more than 300% year on year on AI datacentre demand
• Samsung and Google added up to £80 to flagship phone prices
• IDC expects global smartphone sales to fall almost 17% this year