iPhone Duo takes the baton from 18 Pro to extend Apple's upgrade wave
Apple split its fall iPhone launch into two waves for the first time: iPhone 18 Pro went on sale September 18, and the first foldable iPhone Duo will launch October 23. This stretches the upgrade wave over a longer period.
- iPhone 18 Pro went on sale September 18
- Foldable iPhone Duo to launch October 23
- Apple split flagship launch into two waves for first time
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