Snap pushes $2,195 AR glasses into enterprise with Nvidia, Salesforce, AWS

Snap is promoting its $2,195 Specs AR glasses to the enterprise through partnerships with Nvidia, Salesforce and AWS. The company positions the device as a computing platform for work tasks rather than a camera accessory. An AI service, Specs Intelligence, is also in development for the glasses, iPhone and Mac.

• Specs glasses cost $2,195 and target corporate customers
• Nvidia provides access to an open XR AI platform for apps
• Salesforce and AWS will connect Specs to enterprise AI services
• Specs Intelligence will run on the glasses, iPhone and Mac