Canon warns camera prices may rise in 2027 on memory costs

Canon no longer expects memory prices to fall in 2027 as AI demand strains supply, and says it will offset higher component costs with camera price increases. It has already secured memory for 2026 but expects to pay more in 2027. Other camera makers, including Blackmagic Design, have also flagged rising memory costs.

• Canon has secured 2026 memory supply but expects higher costs in 2027
• The company plans to offset component costs with camera price increases
• Canon previously expected memory prices to ease in H2 2027
• Blackmagic Design has already raised prices on some cinema cameras