Reddit CEO says Google's AI Mode 'does not drive traffic'

Reddit CEO Steve Huffman said Google's AI Mode and AI Overviews no longer send traffic to the platform. Search referrals dropped by more than 1 million per week on average in October, even as Reddit remains a top Google search term.

• Reddit's search traffic fell by over 1 million referrals per week in October
• Huffman: AI Mode and AI Overviews push everyone down the search page
• Reddit believes its machine-translated content ranks lower in search
• Reddit is adding a 'For You' feed and forcing users to log in