FTC orders nine companies to disclose personalized pricing data

The FTC has ordered Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart to submit internal records on whether personal data drives individual prices and worker pay. Companies have 45 days to respond; no wrongdoing has been found.

• Orders under Section 6(b) of the FTC Act cover pricing tools, algorithms and tests
• Regulator asks whether browsing history, location and loyalty status affect prices
• Uber, Lyft and DoorDash face scrutiny over how order history shapes courier pay
• Companies deny personalized pricing; JetBlue cites demand and seat availability