Xbox aims to outprofit PlayStation and Nintendo by 2030

Xbox CEO Asha Sharma told CNBC that Microsoft wants to surpass Sony and Nintendo in profit margins by mid-2030, betting on exclusives, Minecraft and multimedia franchises. The goal comes as Xbox quarterly revenue fell 10% and US Series console sales dropped 27% year-over-year in September.

• Target: industry-leading margins and double-digit player growth by FY2030
• Xbox quarterly revenue fell 10%; US Series sales down 27% in September
• Sony's gaming margin is 9.9%, Nintendo's about 16%
• Focus on Minecraft, film, TV and parks; over 1,600 jobs cut since 2025