HubSpot lost 80% of organic traffic while revenue grew 19%

HubSpot CMO Kipp Bodnar said organic website traffic fell roughly 80% after Google expanded AI Overviews. Revenue still grew 19% year over year to $3.13 billion in 2025, highlighting the limits of traffic metrics for measuring AI search impact.

• Organic traffic to HubSpot fell about 80% after AI Overviews rollout
• Full-year 2025 revenue reached $3.13 billion, up 19% year over year
• Company suggests tracking revenue per visit and AI brand mentions
• Qualified leads from AI answers rose 1,850% from Q1 2025 to Q1 2026