EA founder: GTA 6 success means 75 million copies and playing instead of Thanksgiving football

EA founder Bing Gordon said GTA 6 would be a success at 75 million copies sold, or 10% of the 750 million views he believes its trailers have drawn. He also called it a win if players choose the game over football on Thanksgiving. Sensor Tower estimates the game has already sold about 7 million copies and generated nearly $700 million.

• Gordon sees 75 million copies as a success benchmark for GTA 6
• His estimate is based on 750 million trailer views
• Sensor Tower: about 7 million copies sold and $700 million in revenue
• Projection of 25 million preorders by launch, roughly $2 billion