Gaming58 mOctober 28, 2026, 22:04

Sensor Tower: half of casual game ad impressions come from ad networks

Sensor Tower analyzed mobile game ad placements in the US from October 2025 to September 2026. Casual games mostly advertise inside other apps, while strategy titles rely on video ads on YouTube, Facebook and Instagram. The number of new creatives from top advertisers grew 3.4x to 465 per month.

Game World Observer

Open source

Sensor Tower: half of casual game ad impressions come from ad networks

Gossip Harbor: 51% of ad impressions ran on AppLovin
Kingshot and Whiteout Survival: 51–62% of impressions on YouTube, Facebook and Instagram
Top advertisers launched 465 creatives per month, up from 135 a year earlier
70–75% of new creatives are video ads

#SensorTower#AppLovin#AdMob

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