Photo studios close as fashion industry adopts generative AI

Reuters reviewed confidential contracts from Calvin Klein, Diesel and L'Oréal that let brands reuse models' likenesses and swap faces with AI without extra pay. Zalando closed both Berlin photo studios, cutting 340 jobs, while About You says its AI studio Scayle cuts production costs by 90%.

• Zalando closed two Berlin studios, cutting 340 jobs
• About You's Scayle AI studio cuts production costs by 90%
• Calvin Klein contracts allow AI training on model images without pay
• Diesel permitted face swaps and superimposing faces onto other bodies