Accenture: AI token use to jump 78% as prices fall 19%

Accenture Research expects average AI token prices to fall about 19% over 24 months while token consumption rises roughly 78%, potentially offsetting savings for businesses. Only 35% of organisations can precisely calculate cost per business outcome for their highest-volume AI use case.

• Average AI token prices to fall about 19% over 24 months
• Token consumption expected to rise roughly 78% in the same period
• Only 35% of firms can precisely measure AI cost per outcome
• If prices drop 25%+, just 5% of organisations would keep the savings