Apple cuts 400+ roles in AI, AR and sales under new CEO John Ternus

Apple has eliminated more than 400 positions across AI, mixed reality, hardware management and sales since August 2026. The cuts are the first structural moves by new CEO John Ternus, who took over from Tim Cook on September 1, and reports describe them as a reallocation toward AI rather than broad cost-cutting. A California WARN filing confirms 147 separations, including 79 at Apple Park.

• More than 400 roles cut since August 2026, under 1% of Apple's roughly 166,000 employees
• California WARN filing confirms 147 separations: 79 at Apple Park and 68 in Sunnyvale
• About 200 positions were cut in August across Vision Products Group and Siri teams
• A plan to replace 5,000 AppleCare staff with AI agents is reportedly on hold indefinitely