Apple pitches Intel Mac holdouts on M6 iMac and MacBook Pro

Apple's launch messaging for the M6 iMac and 14-inch MacBook Pro targets Intel Mac holdouts, claiming up to 18x faster performance and up to 14 extra hours of battery life. Geekbench figures suggest the M6 is roughly 2.5–2.6x faster than a 2020 27-inch iMac. The M6 iMac starts at $1,499, up from $1,299.

• Apple claims up to 18x speedup over the "most popular Intel-based Mac"
• Geekbench puts M6 about 2.6x ahead of a 2020 iMac in single-core
• Intel upgraders gain up to 14 hours of extra battery life
• M6 iMac price rises to $1,499 from $1,299