Matic launches quieter Serene robot vacuum for $1,695

Matic has unveiled the Serene, its first new robot vacuum since its 2023 debut. The key upgrade is noise reduction: 52 decibels at maximum suction, roughly as quiet as a running refrigerator. It costs $1,695, $200 more than the current $1,495 Matic.

• 52 dB at max suction versus 55 dB on the original Matic
• Priced at $1,695, $200 above the current $1,495 Matic
• Existing Matic owners can request a hardware upgrade in early 2027
• The original Matic stays on sale at $1,495