In India, new iPhone can arrive faster than a pizza

Blinkit, Zepto, Instamart, and BigBasket began delivering iPhone 18 Pro and Pro Max in about 10 minutes on launch day in India. BigBasket sold over 300 devices in the first hour; India's quick-commerce market reached $9 billion in the first half of 2026.

• BigBasket delivered 300+ iPhone 18 Pro in first hour of sales
• India quick-commerce market at $9 billion in first half of 2026
• Popular variant is Burgundy 256 GB, a third of Instamart sales
• Market may reach $50 billion by 2030, 45% non-food