Axios and Every begin publishing content for AI agents

Publishers are shifting toward AI agents as their audience: Axios is launching Axios Direct feeds with structured data instead of narrative articles, while Every adds prompts and "Read With Claude/ChatGPT" buttons to its stories. Axios's first two feeds target corporate clients, with a consumer feed planned for next year.

• Axios Direct: two business feeds live, consumer feed planned for next year
• Every embeds prompts and Claude/ChatGPT read buttons in its articles
• Every raised $2 million from investors including Reid Hoffman
• Professor Rasmus Kleis Nielsen: the agent-publishing market is immature and extremely uneven