Whoop hits $10.1B valuation with push into healthcare

Whoop raised $575 million in a Series G round in March at a $10.1 billion valuation. The company launched a Whoop Connected Care pilot for Medicare recipients 65 and older with hypertension, prediabetes and obesity, after the FDA loosened rules for wellness devices in January. Oura, valued at $11 billion, is pursuing the same healthcare strategy.

• Whoop raised $575M Series G at a $10.1B valuation in March
• Connected Care pilot targets Medicare members 65+ with hypertension and prediabetes
• FDA gave wellness devices more leeway on physiology measurement in January
• Oura was valued at $11B after a $900M round