TikTok Shop Europe chief Kevin Chen reportedly set to leave ByteDance

Kevin Chen, who oversaw TikTok's e-commerce operations in Europe, is preparing to leave ByteDance. Song Qi will take over the business across the UK and Europe. After a December 2025 restructuring, Chen's remit covered the UK, Europe and Japan.

• Kevin Chen oversaw TikTok's e-commerce operations in Europe
• Song Qi will take over the UK and Europe business
• After the December 2025 restructuring he covered the UK, Europe and Japan
• Before ByteDance, Chen was executive president of Didi's ride-hailing business