Meta pitches AI sports piracy detector in Notorious Markets rebuttal

In its rebuttal to the USTR's Notorious Markets list, Meta detailed an AI tool that detects unauthorized live sports broadcasts in real time and removes them before they reach a large audience. The company also restricted Facebook Live for new accounts and added warnings for searches like "iptv free" and "firestick loaded."

• AI tool analyzes video and signals to predict unauthorized sports streams
• Removals happen in real time without a rights holder intervening
• New accounts cannot use Facebook Live; others face stream limits
• Meta did not disclose how many streams it removed or which events