Evercore raises AAPL price target to $380 on new iPhone demand
Investment firm Evercore raised its Apple stock price target by $15 to $380, citing a survey showing higher-than-expected upgrade demand for the iPhone 18 Pro and Pro Max and Apple Watch Series 12. 32% of respondents plan to buy the iPhone 18 Pro Max versus 29% a year earlier.
- 32% of respondents plan to buy iPhone 18 Pro Max vs 29% for iPhone 17 Pro Max
- 67% of upgraders cited aging current iPhone as reason vs 48% in 2025
- 38% intend to buy Apple Watch Series 12 or Ultra 4 vs 34% in 2025
- 14% of respondents expect to buy foldable iPhone Duo, pre-orders from October 16, 2026
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