Oppo launches Find X10 and X10 Pro in Europe, skipping the US

Oppo unveiled its photography-focused Find X10 and Find X10 Pro flagships in Mallorca. The company will boost European investment by 30% over three years but is steering clear of the US market due to carrier and geopolitical barriers.

• Oppo was the world's fourth-largest phone maker by shipments in H1
• European investment to rise 30% over the next three years
• Find X10 Pro cameras praised alongside iPhone 18 Pro
• Oppo's premium European share quadrupled between 2025 and 2026