Google Launches Universal Commerce Protocol for Agentic Commerce

Google launched the open Universal Commerce Protocol (UCP) for agentic commerce, developed with Shopify, Target, Walmart, Etsy and Wayfair. The protocol sets a common language for AI agents from product search to payment, while the companion AP2 creates a verifiable audit of transactions.

• UCP launched in January 2026 with Shopify, Target, Walmart, Etsy and Wayfair
• The AP2 protocol creates a verifiable audit of each agent transaction
• Bain forecasts 15–25% of US online sales via agents by 2030
• 61% of US adults would let an AI assistant choose installments