Apple pays influencers' business-class travel and hotels for Pro and Tell event

Apple invited influencers to its Pro and Tell showcase in Los Angeles, covering business-class travel, hotel stays and a dinner with new CEO John Ternus on Oct. 27. According to Mark Gurman, Samsung, Google, OpenAI and Anthropic run similar creator programs.

• Apple covers business-class travel, hotel and dinner with John Ternus on Oct. 27
• The Pro and Tell event takes place in Los Angeles on Oct. 28
• Samsung brought about 140 influencers from 35 countries to the Galaxy S26 launch
• Deloitte: 60% of US consumers bought a product after a creator's recommendation