Apple to take 25% of 2026 foldables market, Counterpoint says

Counterpoint Research expects Apple to capture a 25% share of the 2026 foldables market, even though its first foldable ships this week. Samsung is forecast to remain the leading vendor with 38%, followed by Huawei at 22%, while Motorola, Honor and others hold much smaller shares.

• Apple forecast to take 25% of the 2026 foldables market
• Samsung expected to stay on top with a 38% share
• Huawei projected third with 22% of the market
• Apple's first foldable ships this week