Super Smash Bros. creator says AI will spawn many games, most won't be profitable

Masahiro Sakurai told Denfaminicogamer that generative AI will trigger an explosion of lookalike games, most of which will end up unprofitable. He argued AI cannot create a truly original game IP, while Steam releases have grown from about 275 in 2010 to over 19,000 a year.

• Sakurai: AI makes shipping games easier, but copycats likely won't pay off
• Steam releases grew from ~275 in 2010 to 19,000+ per year
• 85% of Japanese developers already use LLMs, per a CESA survey
• Users want a "no-AI" filter on Steam Next Fest amid the AI slop