Kia bets affordable EVs can beat China's cheap models in Canada

Kia is positioning its EV3, EV4 and EV5 as affordable EVs to counter incoming Chinese models in Canada, where the EV3 starts at CAD 39,744. Canada will allow up to 49,000 Chinese EVs at a 6.1% tariff, but Kia Canada COO Elias El-Achhab argues value, not just price, is its edge.

• Kia EV3 starts at CAD 39,744 in Canada; EV4 at CAD 38,995 and EV5 at CAD 43,495
• Canada will admit up to 49,000 Chinese EVs at a 6.1% tariff rate
• The 2027 US EV3 starts at $29,890 across four trims
• Battery options of 58.3 and 81.4 kWh deliver up to 221 and 321 miles of range