Sony Pushes Phantom Blade Zero Hard in China Ahead of Launch

Sony is running a major marketing campaign in China for PS5 console exclusive Phantom Blade Zero, which launches next week. The company hopes to repeat the success of its Black Myth: Wukong push in a market dominated by PC and mobile gaming.

• Phantom Blade Zero launches next week as a PS5 exclusive
• Sony models the campaign on its Black Myth: Wukong push
• PC and mobile dominate China's gaming market