Circana: US game spending fell 1% to $4.8B in September 2026

US spending on games, hardware and accessories dropped 1% year-over-year to $4.8 billion in September 2026, with year-to-date spending down 3% to $41 billion. Marvel's Wolverine topped the monthly chart, PS5 unit sales rose 22%, Switch 2 fell 14% and Xbox Series dropped 27%.

• September spending totaled $4.8B, down 1% year-over-year
• Marvel's Wolverine led the month, Sony's best launch since Helldivers II
• PS5 sales up 22%, Switch 2 down 14%, Xbox Series down 27%
• September's top 10 was dominated by new releases