Meta says its Muse AI app tops 10M users

Meta said on its Q3 earnings call that its AI app Muse has surpassed 10 million users, matching Sensor Tower estimates. About 25% of those who set it up use it daily, and over a quarter of engaged shoppers via the AI agent average purchases above $200.

• Muse passed 10M users, confirming Sensor Tower's earlier estimate
• About 25% of people who set up Muse use it daily
• Over a quarter of agent shoppers average purchases above $200
• Meta expects to improve Muse compute cost efficiency more than 10x in a year