Masahiro Sakurai warns AI will make games unoriginal and unprofitable

Smash Bros and Kirby creator Masahiro Sakurai said on October 21, 2026, that growing AI use in game development will produce unoriginal games lacking creative depth and emotional resonance. He argued AI cannot replicate the human perspective developers bring to design.

• Sakurai spoke out against rapid AI adoption in game development
• He says AI-generated content makes games unoriginal and less profitable
• Human creative vision cannot be replicated by AI, he argues