Gaming1 hOctober 21, 2026, 15:00

GTA 6 takes over Miami with ads for fictional brands

Rockstar ran a GTA 6 promo campaign across Miami: branded umbrellas on Miami Beach, a banner plane and a blimp marked VI, plus digital billboards in Wynwood for fictional Weazel News, The Vault club and car brand Pfister. The ads parody real out-of-home advertising with suggestive slogans.

Creative Bloq

Open source

GTA 6 takes over Miami with ads for fictional brands

Miami Beach got umbrellas bearing the VI logo
A banner plane and a blimp took to the skies
Wynwood showed billboards for Weazel News, The Vault and Pfister
Creator Joel Franco documented the campaign

#GTA6#Rockstar

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