Developer finds Block Blast tunes difficulty to push ads

Developer Ayoships reverse-engineered the code of Hungry Games' puzzle app Block Blast and claims it adjusts difficulty based on each player's ad value. The free game reportedly earned about $127 million from ads between January and May 2026.

• The game reportedly profiles players by phone model, location and past ad interactions
• A 'boost then kill' pattern eases a round before spiking difficulty
• Code strings include reward, bait and moreCleanSuccessRound
• The findings have not been independently verified