Ex-Nintendo marketer: company revised physical media messaging after PlayStation turmoil

Former Nintendo marketing lead Kit Ellis said Nintendo's recent statement that it has "no plans to abandon physical media" was pre-approved messaging revised after Sony's disc-production controversy. He argued the line positions Nintendo as offering a better solution than its competitors.

• Kit Ellis: Nintendo's physical media statement is pre-approved messaging
• Sony announced it will end disc production by 2028
• Nintendo's 2025 console fully supports physical games
• Some Switch 2 titles ship as game-key cards without full game data