Google to Require Financial Advertiser Verification in North America

Google is expanding its Financial Services Verification program to the US and Canada, requiring financial advertisers to prove regulatory authorization before running ads. Full rollout is planned by 2027, with the American Bankers Association and Canadian Bankers Association as partners.

• The program covers the US and Canada, with full rollout by 2027
• Verification already operates in 42 countries and protects about 2 billion users
• In 2025 Google's AI systems blocked over 99% of policy-violating ads
• Country-specific advertiser guidelines will be released before enforcement